NYC based designer, Jodi Arnold collaborated with women's retailer, 'The Limited', in a new "Jodi Arnold for The Limited" fashion line that celebrates women and all of their successes and contributions to society. During a 5 city tour, Arnold rocked the house at the windy city's Limited store in Water Tower place, showcasing her signature style of simple elegance, sophistication and mega authenticity. The Limited's own, Linda Heasley, CEO, and Elliot Staples, Vice President of Design, were on hand to help kick-off the celebration and fashion show.
Classifying this line as GORGEOUS would be an understatement. It's quadruple that. Not to mention, the collection of dresses, tops, and bottoms in favorable prints and textures are affordable for the everyday modern woman ranging from $49.50 and up. Cha-ching! You can have one in every color!
The designer's attention to detail and trade-mark embellishments were noticed immediately while I stood on my tip-toes in the crowded store. With her craft-inspired collection honing as influence, the collaboration with The Limited is also fueled by truly wanting to share a unique and trusted relationship with consumers. Staying "on trend" and not "trendy" captures the true essence of what this line is all about. What keeps this authentic designer's flame burning for fashion, you ask? A need for "Newness" and being "driven by love of fabric, texture, and prints," says Arnold. Second City Style couldn't agree more.
Take a look at some of our favorites from the runway:
– Nicole L. Townsend
Shop the Jodi Arnold Line for The Limited online at thelimited.com.
You can find Jodi's collection on her website jodiarnoldnyc.com.
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Tags: 2010, affordable, apparel, CEO, Chicago, clothing, dresses, Elliot Staples, embellishments, Jodi Arnold, Linda Heasley, Nicole L. Townsend, romper, shopping, skirts, spring, The Limited, Vice President of Design, watertower Place