Burberry is planning on releasing a new color cosmetics line called Burberry Beauty featuring 96-unit pieces. The brand will draw its inspiration from easy chic of the iconic Burberry trench coat. The colors of the line will focus more on creating a natural glow for the face, rather than making an overdone, bombshell effect.
“When we were doing makeup, I felt like we weren’t able to get the right attitude," said Christopher Bailey, Burberry’s chief creative officer. "It was either caked-on makeup or then just the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance.”
The line in set to hit stores in July. The collection will range in price from $24 to $59, which will include blush, pressed powder, bronzer, liquid foundation, eye shadow, eyeliner, lip gloss, lipstick and mascara.
Source; Photo: WWD.com
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