There is a whole new look coming to New York Fashion Week this year.
Right after the announcement of Fern Mallis leaving to pursue her own consulting firm, executives from IMG Fashion revealed the new tents which will be inaugurated during the spring of 2011 collections from Sept. 9 to 16.
The Lincoln Center shows will feature four main venues: The Theatre, The Stage, The Studio and The Box Presentation Space. The Theatre venue, with an all-black interior, will have seating for 969 people and the option for a straight or U-shaped runway. The Stage venue, in white with gray carpeting, can seat 740, with stadium-like bench seats. The Studio will be the smallest runway venue, for 369 people in its gray environment, and The Box space is designated for presentations and events, with an ability to accommodate 125 people.
There will also be an additional venue called The Courtyard, a glass-encasted outdoor space that will be used for informal and "alternative" presentations. And thankfully, fashion is starting to embrace technology. Besides featuring electronic check-ins and registrations, there will also be free WiFi for everyone.
Source; Photo: WWD.com
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