We often forget how organic of an experience shopping can be. Crammed into malls or shopping centers with signs blaring the latest discounts, it soon becomes much more about quantity, and who can score the hottest deal, than quality. Thus, its extra important that we still have events like Pretty in Pilsen. Yes its kind of a hike out to the southwest neighborhood, but all it will remind you if is that you need to make that hike more. Unassuming lofts and store fronts loom up in front of you, with studios and galleries just begging to be peeked in.
The Pretty in Pilsen space was no exception, tucked onto a quiet block and boasting neat, old school features like a grated cargo elevator and exposed brick walls. The third floor space housed local designers Kate Boggiano, jewelry line Objets D'Envy and womenswear line Crescendo Apparel, while the fourth floor included the current design studio to my two dear friends, Anna Hovet and Jess Audey of Audey, as well as the ColeHaddon showroom. Here was a truly genuine shopping experience. Each designer/line set up a space showcasing their wares, latest lines as well as standby favorites. Dressing rooms and mirrors were set up so guests could try things on to the approval of their fellow shoppers. And little nibbles and nosh were put out in each area (as well as yummy cocktails!) and guests could come and go as they pleased. I watched as customers twirled in an intricately patterned Audey dress, and fastened an asymmetrical zipper on a Anna Hovet jacket. Kate Boggiano's blooming rosettes that trimmed her fitted sheaths were a big hit of the night. And Crescendo Apparel, a line geared toward the buxom and beautiful woman, had guests lining up to try on their adorable maxi dresses. Overall it was a pleasantly relaxing and thoroughly enjoyable way to end a stressful work week and at at he end of the night, as we headed out for post-event drinks at a nearby watering hole, was that they don't hold these fun and intimate events more often!
Photo Source: Second City Style