This weekend, French label Kenzo kicks off the festivities to mark its 40th anniversary. The brand has plans to release
commemorative canvas shopping bags and pouches in the Vichy and floral
prints that have become brand signatures. The festivities will continue
into fall, when the label, which is known for its knits, will release a
knitting kit. But through all the hoopla of the label's longevity, rumors are starting to circulate that the Kenzo's parent company, LVMH Moet Hennessey is quietly trying to sell the brand off. According to market sources, the luxury titan tapped investment firm
Crédit Agricole to evaluate a possible sale of the French fashion house,
founded in 1970 by Kenzo Takada. However the likelihood of a deal, and the
identity of the interested parties, were not revealed. An
LVMH spokesman said yesterday, “The company does not comment on
And if it is in fact true that LVMH is shopping a buyer, it would only be for Kenzo's fashion division. The label's thriving perfume business, characterized by those signature brightly colored blossoms, would remain a part of LVMH's perfume and cosmetics division. The Kenzo businesses, including fragrances, were
acquired by LVMH in 1993 for $80.5 million.
We'll just have to wait and see if the label has to live out its 40th year under the umbrella of a new parent company.
Article Source: WWD
Photo Source: topparfumy.com