Gucci is now on track to move into couture status.
The Italian luxury brand is planning on breaking into the world of haute couture with the launch of its newest brand, Gucci Premiere. This brand will offer celebrities one-of-a-kind, custom made gowns. Gucci is planning on designing a capsule collection, to be renewed twice yearly, and create additional gowns upon request.
Gucci actually displayed their first design on Salma Hayek at the opening of the Cannes Film Festival this Wednesday.
Don't plan on seeing Gucci couture all over the runways though. “We don’t have any kind of plan in this direction for the moment,” says Gucci creative director Frida Giannini. “It’s more an intimate approach between the house of Gucci and the stars and the celebrities. I don’t think, honestly, it’s in the soul of Gucci to do a haute couture fashion show.”
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