Actress Kate Hudson signed a multi-year contract with Revlon to be the new spokesperson for Almay. Currently, Elaine Irwin Mellencamp is the current face of the beauty brand.
“Almay is known for its fresh, effortless approach to beauty," Hudson said in a statement. "I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day, we all want to have fun and feel beautiful — that’s what Almay is all about.”
Hudson's print ads, Internet placements and TV commercials for Almay's largest franchise, Intense I Color with Interplay Technology are set to hit this summer.
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