Chicago Events. H&M Launches Fashion Against AIDS Collection.

May 24, 2010 • Events


Last week as the weather was starting to heat up and the sun was finally coming out, Chicago women had summer fashion on the brain. Luckily, mega-retailer H&M provided us with a great way for us to channel our furious fashion fixes, and for an amazing cause to boot. The 2010 Fashion Against AIDS collection debuted late last week, and to celebrate, the Michigan Avenue store held a special preview party for  exclusive guests to shop the looks and help the cause. The three-floor store was open after hours for a special shopping party that included drinks, tunes and nosh.

The set up of the Fashion Against AIDS collection on H&M's first floor

H&M models wearing pieces in the Fashion Against AIDS collection

In addition to H&M's regular staggering selection with affordable, on trend pieces, the FAA collection was a spicy mix of tunics, blouses, maxi dresses and bubble skirts—most boasting bright, punchy colors or sultry animal prints. The accessories were chunky, over sized bangles, many of which were beaded or made of wood. The collection seemed to resonate with an exotic, tribal aesthetic mixed with a funky, urban touch.  All in all, it consisted of an assortment of staple pieces that could be used from these first weeks of warm weather (finally!) until, arguably, the first frost.

The set up of the Fashion Against AIDS collection on H&M's first floor

More designs from the Fashion Against AIDS collection (I went home with that orange animal-printed tunic! So cute!)

SCS writer Nicole and I were two kids in a candy store as we perused the racks and munched on mini hot dogs and mac & cheese tucked into a waffle cone (hey, it was a party!) We each picked out a few faves, driven by the fact that 25% of the sales from the collection would be donated to Youth AIDS/HIV Awareness Projects. We couldn't think of a better reason to do some serious shopping! So if you haven't checked out H&M's inventory in awhile, there couldn't be a better reason to swing by than a sweet new collection for a great cause and a discount on as many sunglasses and bikini tops as you can hold for all these upcoming beach days. Hooray!

The DJ for the event had us jamming out as we shopped the new collection!

SCS writer Nicole with her pick for favorite summer sunglasses, and the new H&M magazine

Me and my pick for favorite summer sunglasses, with the new H&M magazine. Such a fun night!

840 N. Michigan Avenue
Chicago, IL 60611
(312) 640-0060

Photo Source: Second City Style
-Alia Rajput

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One Response to Chicago Events. H&M Launches Fashion Against AIDS Collection.

  1. Kim says:

    I was at this event also…this was soooo much fun! Nothing better than getting a lil tipsy and shopping with your besties!

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