If you haven't noticed by now, we here at SCS became slightly obsessed with the scandal that has been the house of Ungaro. Its been almost a year not since the trouble started brewing when the struggling luxury label announced they would be taking on Lindsay Lohan as a celebrity "artistic adviser" to boost exposure and eventually, sales. That disastrous declaration resulted in a downward spiral for the label that involved the resignation of creative director Esteban Cortazar, a tragic premiere collection during Paris Fashion Week, the departure of the label's CEO Mounir Moufarrige (who signed Lohan in the first place), and the exiting of the next creative director who had worked with Lohan, Estrella Archs. All caught up? Good. Because it seems the tide for Ungaro may finally have turned.
WWD broke the news this morning that reps for Emanuel Ungaro have confirmed that British designer Giles Deacon has been picked to step up to the plate as the new creative director. Deacon, who has been showing his well-respected eponymous line in Paris for two seasons, will take on design duties at the French fashion house starting as soon as possible. Deacon has already promised a premiere presentation—not runway show—for Paris Fashion week in October, saying he would prefer to stay off the runway for at least two seasons. "I kind of want to get myself into the spirit of the house,” Deacon told WWD.
Deacon already seems confident in his influence in rebuilding the French house, who has now been hit with every stroke of bad luck imaginable. “Yes, I’m totally aware and respectful of the pressure but at the same time, I’ve run my own business for eight years and worked in lots of places,” he said. “I think as soon as you start worrying and thinking about that too much, you’re not concentrating on doing good work, which is the most important thing.” Deacon will continue to produce his own line, but hopes to infuse a little bit of his personal design aesthetic, such as his penchant for prints, into the already bright and colorful Ungaro line. No matter what the new collection looks like, we know one thing for sure: there won't be a pastie in sight at Giles Deacon's Paris presentation. And for that, we are so thankful.
Article and Photo Source: WWD