Retail Detail. Chicago’s Floradora Opens Shoe Store

June 4, 2010 • Accessories

Inside the new Floradora Shoes boutique

These days, it's refreshing to hear about a retailer actually expanding. Such is the case with Chicago-based boutique Floradora, a sweetly feminine space on South Dearborn that carries local designers and hosts regular trunk shoes and designer meet and greets. The boutique has been a valuable asset for Chicago's fashion talent, and has seemingly continued to be recognized as such. In fact, owner Michael Blossom has been so satisfied with the store's current state that he decided to open a footwear boutique, Floradora Shoes, a few doors down from the original Floradora, in the ornate Monadnock Building. Blossom told the Chicago Reader that he believes the recession has not affected him as much as other independent retailers, and that he can credit the ongoing flow of weekday foot traffic to the store's longevity.

Handbags from Jesslyn Blake and Magnes Sisters at Floradora Shoes

The inventory of the new store keeps in step with Floradora's feminine aesthetic, yet resonates with a modern, urban vibe. Vintage-looking lace booties, chunky heels in lazer-cut leather, and satin ballerina flats can all be found, as well as a wealth of styles from Coclico, Biviel, Candela NYC and Ann Roth. Blossom also decided to include a more in depth selection of accessories including handbags from Jesslyn Blake and Magnes Sisters and a variety of jewelry and tights.

Stop by the brand new Floradora Shoes boutique at 348 S. Dearborn in Chicago!

Article and Photo Source: Chicago Reader
-Alia Rajput

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