Beauty Buzz. Rodial’s Reptilian Wrinkle Solution.

June 9, 2010 • Beauty



Don't look now but the latest anti-wrinkle breakthrough takes its cues from one of the deadliest creatures on the planet. Wildly popular British beauty brand, Rodial has jumped on the anti-aging bandwagon with their latest skincare potion, Glamoxy Snake Serum. True to name, the serum claims to plump and fill wrinkles with technology that simulates
the poisonous venom of Southeast Asia's deadly Temple Viper snake.

Granted, this doesn't mean the serum actually contains the serum, Rodial assures us that it does not. Instead, the company has engineered their neuropeptide formula to mimic the venom
by safely inhibiting the contraction of muscles so that expression
lines and wrinkles are relaxed into a smoother look and feel.
A carbon
molecule called Fiflow BTX is added to the formula to increase cell
turn over and plump skin up. Still skeptical? Well beauty buffs the world over may be surprised to learn that Rodial's lamoxy Snake Serum is not the first skincare solvent to be inspired by snake venom. Sonya Dakar in Beverly Hills specializes in a snake venom facial, while Kumaara's well-known Overnight Repair Complex has venom on the bill as well.


What makes Glamoxy Snake Serum stand out is that it also doubles as a skin primer, providing a subtle
pearly sheen which gives the complexion more luminescent
tone and blurs out fine lines. Rodial also injects their signature antioxidant, pomegranate ellagic tannin, to provide protection and help cushion skin cells from environmental free
radical damage so you won't end up with your own leathery snakeskin.

Rodial's Glamoxy Snake Serum, $160

Article Source: Stylelist
Photo Souce: Stylelist,
-Alia Rajput

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