Designer Dish. Kenneth Cole Helps the Gulf Clean Up (And You Can Too!)

June 17, 2010 • Fashion


Kenneth Cole is doing his part to assist the global efforts in cleaning up the tragic BP oil spill. The designer will be launching an online customized T-shirt
store today
to help raise money for the Gulf area’s oil cleanup programs. Throughout the month of July, all of the net profits from
T-shirt sales will benefit Awearness, the Kenneth Cole Foundation to
support the Gulf initiative. Cole is planning to spread the word through a specially designed Twitter
. Each day for five consecutive days, 20 people who re-tweet
Cole’s message will be chosen at random to win a free T-shirt
. The $35
shirts will be sold exclusively through Kenneth Cole Productions’
Facebook page. Shoppers can choose from “12 Kennethisms” such as “I
Clean Up Well.”
There are also three different graphics and 12
different colors to select. The custom T-shirt store will be advertised on a West Side Highway billboard at West 57th Street in New York, as well as
through Facebook and Twitter
so make sure to check them out, starting today. Its a great campaign for a great cause and we salute you, Kenneth!

Article Source: WWD
Photo Source: Kenneth Cole Productions' Facebook Page
-Alia Rajput

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