I was out shopping recently in my neighborhood, and I noticed that the salesperson wasn't as accommodating or friendly as I thought she should've been. After all, in a gloomy economy, shouldn't retail outlets alike be overjoyed with anyone who spends their hard earned money in their stores? I begin to think about an article that I read awhile back that stated most people who aren't "dressed up" or "look" like they have money to spend don't receive stellar (gasp) service! My clothes weren't wrinkled, baggy, or messy, but I wasn't wearing a ball gown and tiara, either. So what was the problem? I purchased a pair of jeans, and decided to illustrate my own test.
I waited two days and returned to the same retail store, this time dressed in a BCBG dress and 4 inch stilettos. All 4 sales associates were vying for my attention, checking on me every two seconds to see if I needed anything. I left the store without purchasing a thing – and the very next day, I returned the jeans, dressed in sweats.
I pose the question: Do you believe shoppers who "dress up" receive better service than the patron in sweatpants? Let's hear it…
– Nicole L. Townsend
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