Rachel Zoe Confirms the Launch of Her Own Line

June 17, 2010 • Celebrity Style, Fashion

Rachel Zoe (photo taken by me at last New York Fashion week!)

In the latest crossover craze of what WWD is calling: stylists-turned-celebrities-turned-designers, none other than Rachel Zoe has announced she is launching her own line. It seemed only a matter of time before the celeb stylist/reality show diva would throw her hat into the ever increasing ring of industry insiders who've been bitten by the design bug. Zoe herself is the first to admit it, saying, "Subconsciously or consciously, my whole final goal — I don’t want to
say final because that sounds very like it’s the end — but I would say
my ultimate dream scenario was to be on the design side.
" There you have it. She's partnered up with LF USA, a subsidiary of Li & Fung Ltd. to create The Rachel Zoe Collection, a lifestyle brand — contemporary accessories, shoes and apparel, for
now, with the possibility of home down the line — that will launch in
better department stores, specialty stores and e-commerce worldwide for
fall 2011.


Rachel Zoe in her signature style

So can we expect it to be any good? That remains to be since Zoe has admitted that nothing has actually been designed yet, though she is reportedly in the process of hiring a design team. And despite how much influence she will have in the actual creation of her own brand, she has already confirmed that she will definitely be a strong ambassador for promoting it. "You will definitely see me in the clothes, shes said. "Like, you will absolutely
see my trademark pieces. I’ll definitely do faux furs and incredible
leather jackets and great trousers. But I’m catering to a broader
audience.” To her advantage, Zoe already has a strong style following thanks to her popular reality series The Rachel Zoe Project (which averaged 1 million viewers last season), a best-selling book, her daily e-newsletter called The Rachel Zoe Report and a collection of accessories and outerwear she worked on with QVC. So, as odd as it may sound, this collection actually seems like the expected next big step. We're just praying it won't consist solely of the giant caftans, harem pants and over-sized sunglasses that she refers to as her "signature style", and that it does in fact cater to this so-called broader audience. If that's the case, it may not be half bad!

Article Source: WWD
Photo Source: Second City Style, WWD

-Alia Rajput

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