Haute Historian. Keep It Clean

June 22, 2010 • Fashion


Bonnie J Brown for Second City Style Magazine

For a fashion designer who has been known to push the limits of
appropriateness in his advertising campaigns, Calvin Klein’s clothing
is far from what one would call risqué.
The clean lines, muted
colors, and, sleek, no-fuss garments are what traditionalists require
and minimalists crave. So it is quite an anomaly that his staid
fashions are projected with such blatant sexuality;
but it could be
just such a juxtaposition that has brought Calvin Klein
his successes.

While Klein was designing a line of coats under his own name back in
the late 1960’s and early 1970’s for the New York department store,
Bonwit Teller, his career truly took off when he began designing
women’s sportswear.
This designer sportswear line eventually
included a trim-fitting pair of jeans with the Calvin Klein name and
logo strategically placed on the back pocket. This little move along
with the advertising genius of having young, 15 year old Brook Shields
whisper the words: “nothing comes between me and my Calvins,” instantly
shot Calvin Klein into the fashion spotlight and created a designer
denim jean craze
that is still going strong today.

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