The company plans to perk up the city's fashion community through various business methods ranging from video fashion business education to online Look Book services that connect retailers to designers. They also seem to understand the power of events. In addition to the idea of a citywide Independent Retail Week, they also hold Nolcha Fashion Week in New York where independent designers are featured exclusively. In the their official media release, President Mandel explains," “We maintain established partnerships with global companies including Coca-Cola, Paul Mitchell, Aveda, Ask.co.uk and many more respected brands. These high profile sponsors are key elements to success in this area along with Nolcha Fashion Week: New York which runs concurrent with New York Fashion Week (September 13 – 16) and provides great timing and exposure,”
So will Nolcha be the caped crusaders that can rescue us from the fashion doldrums? It remains to be seen but we sure hope so. Check out more about the company at nolcha.com.
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