Beauty Beat. FACE atelier Ultra Foundation is Truly Breathable and Simply Amazing.

June 28, 2010 • Beauty


I had heard about FACE atelier, but had never seen it in person. That was until I attended The Makeup Show in NYC last month. Once I saw the booth I bee-lined right for it. I had heard FACE atelier Ultra Foundation was amazing, but could it really make me replace my beloved Armani Luminous Silk Foundation? Others have tried and failed.

As it happened I unknowingly approached the owner/founder Debbie Bondar who knew by looking at me I was not only wearing Armani foundation, but she swore she could make me switch! Prove it! I love a challenge!

Bondar went on to show me that because Ultra Foundation is a silicone-based emulsion it is extra lightweight. Therefore, it floats on top of the skin because the silicone molecule is larger than the human pore. The foundation never creases or flakes and lasts all day, literally creating an optical blurring effect that minimizes fine lines and wrinkles, while minimizing pores, ensuring a long-lasting, flawless finish.

Silicone, the key ingredient, is what makes the Ultra Foundation feel like liquid silk on your skin. This silica derived, water-binding agent is resilient in all weather conditions and withstands heat, cold and rain. Oil and fragrance free, cruelty-free and non-comedogenic FACE atelier Ultra Foundation leaves the skin hydrated
and does not require powder to set.  It's also sebum and sweat resistant. I mean seriously, is there anything this makeup can't do?

Not only is FACE atelier makeup artists new secret weapon, the micro-shifting products are also designed to ensure customizable shades. Add a drop of Zero Plus to go a shade darker, or a splash of Zero Minus to lighten. In addition, you can use Ultra Foundation to create a custom moisturizer, just add a few drops to your daily face moisturizer.

Just last month FACE atelier launched Ultra Foundation for Women of Color. Five new oil-free, yet hydrating shades will surely conquer the many challenges women of color face when searching for the ultimate foundation. There is an amazing and unique color adjuster called Heat to warm up the cooler shades or use as a liquid blush. I saw it in action.

So I bet you are wondering if I actually switched. Right? Well, I have. At least for now. I love that I can have minimal coverage or maximum for the days my skin is not cooperating. The smaller size is perfect for traveling and let's face it, at $10 cheaper than Armani, I can save some coin too!

Confirmed Celebrity Fans include Lady Gaga, Rachael Ray, Fergie and Kara DioGuardi.

For more information or to order visit:

– Lauren Dimet Waters

FTC Disclosure: Product sample received for review.

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