It's an "Eat, Pray, Love" frenzy. Based on the bestselling memoir from Elizabeth Gilbert, Fresh Cosmetics recently announced their plans to team up with Sony pictures to create the Eat, Pray, Love fragrance line set to launch on July 15 – shortly before the premier of the movie starring Julia Roberts. In an interview with WWD, Jean-Marc Plisson – chief executive officer with Fresh Cosmetics, noted that Fresh has been in consistent pursuit in finding new and exciting ways to re-vamp its brand. "We used to be a very fragmented brand with lots of great, but unrelated, products in the eyes of the consumer. One of our key strategies has been to create lifestyle items that you get excited about in-store. In beauty, we have to find ways that give interest to the customer to see you and feel good about it. With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience."
– Nicole L. Townsend
Article and Photo Source: WWD.com