Retail Detail. Madewell Launches E-Commerce Site!

June 29, 2010 • Shopping

Look by Madewell

The fresh, all-American denim brand Madewell has launched an e-commerce site that's really a lot of fun. Founded as a workwear company in 1937, the sister brand to J.Crew boasts the same simple yet chic aesthetic in its endless array of easy separates and perfectly styled denim. And now, its much easier to navigate Madewell's wares through their cute and kitschy webstore. In addition to the shopping portion, you can find out more about the classic brand through videos called 'Behind the Seams', browse the exclusive Alexa Chung for Madewell collection, and starting now—sign up to win a trip to NYC for a Madewell shopping spree! Enter by taking the Are You Madewell? style quiz and come back everyday to try your luck again! While you're at it, snap up some summer essentials just before the holiday at the new

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-Alia Rajput

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