Madonna is doing everything she can to get you excited about her upcoming line.
She recently revealed the first pictures of her new Material Girl line that hits Macy's stores on August 3. “I like the idea that the line is being sold at Macy’s because Macy’s has the major accessibility factor across America,” said Madonna. It looks very old school Madonna, i.e. "Desperately Seeking Susan"-ish.
The collection will include apparel, handbags, footwear, hair accessories, and jewelry ranging in price from $12 to $40. There will be a few high priced items, such as a leather studded jacket and crinoline dress with a built-in bustier, that will retail up to $80. Though this may seem like cheap prices for Macy's, they know it. This is a new attempt to bring in younger consumers that have been shopping at stores like Zara and Forever 21.
Her daughter Lourdes Leon debuted her personal blog on the fashion line, there is a consumer texting sweepstakes to meet Madonna and Lourdes at the launch of the line, aaaaaaand apparently, there will also be a teen actress that will be a face for the brand but that special lady has not been revealed yet… Whew! Did you catch all that?
Source, Photos: wwd.comSee the Top Ten Summer 2016 Trends for Women Over 40