JCPenney “Made For” Campaign Features Style Coalition Bloggers. Behind The Scenes.

July 8, 2010 • Fashion



Last month, JCPenney invited 10 Style Coalition bloggers to share their favorite moments and the outfits matching the moment, as part of the American Living "Made For" campaign. I represented Second City Style and of course my favorite moment had to be… shopping in New York City! My dress and necklace are American Living for JCPenney (in photo above). My bracelet and shades are JCPenney, too! Jennine Jacob of The Coveted took these fabulous behind the scenes photos, which gives us a sneak peek at what the other bloggers wore and how they styled themselves with pieces from JCPenney. Don't they look great?

Tara Drake did my hair and makeup which made me feel like a celebrity. I don't really have curly hair – how did she do that? At one point while we were shooting some foreign tourists started taking photos of me. Perhaps they thought I was "somebody" because of the large video camera. Too funny. Well, I certainly enjoyed filming my own video segment and it looks like everyone else did, too!

Watch each of 10 videos daily starting July 15th on Second City Style. You'll be amazed at what the Style Coalition bloggers put together from American Living for JCPenney!

Jennifer Davidson & Beth Herbst – StyleBakery 

Dianna Baros – The Budget Babe

Kat Griffin -  Corporette

Gala Darling

Nichelle Pace – StyleMom

Jessica Schroeder – What I Wore

Julia DiNardo – fashin pulse daily and Jordana Bruner – Clutch 22


Zephyr Basine – College Fashion

Photos: Jennine Jacob

See the preview video here!

The video series is sponsored by JCPenney and produced by Style Coalition.

See the Top Ten Summer 2016 Trends for Women Over 40

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2 Responses to JCPenney “Made For” Campaign Features Style Coalition Bloggers. Behind The Scenes.

  1. natalee says:

    All the outfits are awesome. Each and every dress show a perfect style.

  2. Maria says:

    Perfect, summery outfits that seem to say happy, stylish and confident.

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