Retail Detail. Banana Republic Channels ‘Mad Men’ Style

July 14, 2010 • Shopping

Betty and Don Draper from "Mad Men"

All you "Mad Men" fans (myself included), that are about to go crazy with anticipation for the hit series' fourth season to debut, here's a juicy tidbit that may make the stretch of this last week not as painful. For the second straight year, Banana Republic is teaming up with AMC and “Mad Men” for
the “Mad About Style” campaign, which launches in all 400 stores on
July 21
. Just like last year, the campaign's style guide will feature images of the Emmy-winning show’s
characters alongside similar looks from the retailer. Oh to be able to dress like Joan!

In addition, “Mad
Men” costume designer Janie Bryant and Banana Republic creative director Simon Kneen
collaborated on video blogs posted on AMC’s Web site and Banana
Republic’s Facebook page.
A Casting Call promotion will also offer one
shopper a walk-on role in the show! To top it off, the company is
sponsoring the show’s fourth season premiere on July 25 in Los Angeles,
with an after party at Chateau Marmont, and a private luncheon the next
day with Bryant and Kneen at the Sunset Tower. That's worth a trip to L.A. in my book. But even if you can't make it out for the party, be sure to tune in for all the delicious drama of Mad Men's fourth season, kicking off on July 20 on AMC! 

Article Source: WWD

Photo Source:

-Alia Rajput

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