There's good news for all the Norma Kamali fans who've learned to love the designer's diffusion line for Wal-Mart—she's adding to to it. Kamali has just announced that she'll be adding sleepwear to her other apparel and accessories categories such as dresses, outerwear,
sweaters and skirts to the lifestyle brand she's been designing
for Wal-Mart since 2007 under her name.
The sleepwear capsule collection of eight styles, rendered in a super soft blend
of cotton and Modal (perfect for those upcoming fall evenings), is sized for both the contemporary misses’
customer in sizes XS to XXL and a modern plus-size line in 1X to 3X.
The same styles and colors will be featured in both the average size
and plus-size lines. “Wal-Mart is working with suppliers who
are professional, efficient and really want to make it work,” Kamali
said. “The looks are comfortable and beautiful.”
And it already seems like the line will look and feel much more luxurious than it costs. Suggested retail for the average-size line is $8 to $12, and the
plus-size group is $9 to $14. Ready-to-wear-inspired styles include a
knit boyfriend shirt, a cardigan wrap robe and six styles in
lightweight jersey — a crewneck sleep T-shirt, a sleep shirt with an
oversize ciré peace sign logo, lounge leggings, a long lounge gown that
looks like a slinky evening gown, a sleep tank and a wide-leg sleep
pant. Solid colors are dark heather gray, pale pink and dark gray
heather, and there are also light gray stripes. This is the first sleepwear collection that Kamali has ever done and, when asked by WWD if lingerie may be next, she replied, “I’ve started with sleepwear and we’ll see what happens.…[Wal-Mart has] to ask me to do it. Everything is very strategic.” The Normal Kamali for Wal-Mart sleepwear collection will hit stores October 10.
Article and Photo Source: WWD
-Alia RajputSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Alia Rajput, apparel, beautiful, brand, colors, comfortable, contemporary, cotton, crewneck, customer, designing, fashion, gray, jersey, lifestyle, lingerie, Norma Kamali, pant, pink. collection, sleepwear, slinky, strategic, tank, Wal-Mart