Shopping With Andra’s Shop-Tastic Awards

July 20, 2010 • Shopping

Fashion_Shopping_ Shop_Tastic_Awards

Andra Naylor for Second City Style Magazine

While the fashion industry celebrates our favorite stores with awards
like “Top Retailers of the Year” and “Best Shopping Websites”, I decided
to put my own personal spin on recognizing those brands that I believe
strive for an outstanding shopping experience. My unscientific selection
criteria was based on questions like the following: Does this store
cause major addiction? What is the quality and quantity of sales events?
Do I leave inspired? Do I spend way too much money here?
You get
the picture. So here’s to those who really know what they’re doing…they
shine in customer service, make us fall in love with their brand
promise and keep us excited about fashion.

Best Brand Story: Anthropologie
Anthropologie is die-hard about brand consistency, and has continued to
strengthen it’s identity since it’s debut in 1992. There was a time when
I considered Anthro a bit too whimsical and a touch too feminine. But
in the last few years, the brand has completely swept me away –
love the dual focus on attire and home goods, appreciate the visual
artistry of the stores, and enjoy the brand extensions like, “an online space for inspiring works and
inspiring individuals”, as well as the Anthro email that keeps me up to
date on the fabulous lives of the company’s extremely lucky buyers who
travel the globe to find new products and trends. Anthropologie is
vibrant, inspiring and sophisticated, and therefore a winner of a
Shopping with Andra award.

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