Rumors Clarified on Erin Wasson and RVCA Split

July 23, 2010 • Magazine

Erin Wasson

Earlier this week, rumors broke throughout the fashion media world that model Erin Wasson had been dropped by label Rvca as the head designer for their Erin Wasson X RVCA line.  According to one unnamed Rvca insider, Wasson and her team were “total chaos and the epitome of unorganized,” leading to the company's decision to give her the boot. But now, the heads over at the Rvca are crying foul. So what gives? “The
current rumors are completely incorrect and misleading statements,” Rvca founder and creative director Pat M. Tenore told WWD. “Rvca and Erin have not parted ways indefinitely. Erin
is part of the Rvca family, and we hope to work with her on new
collaborations in the near future.”

Tenore did confirm that Wasson's current
contract is ending, though assured that there was no bad blood.  Wasson’s contract was apparently always supposed to
end now — and the recent announcement that Billabong just took over Rvca had
no direct impact on her departure. Tenore noted the collaboration, which
launched for spring 2009, was supposed to be only for three seasons. 

Erin Wasson x RVCA RTW Fall 2010

But wait— a closer look at those specifics concludes
that spring, not fall, should have been her last collection
Moreover, press reports revealing the partnership at the time noted
Wasson signed a three-year contract. But marketing
director for Rvca Brian Garofalow clarified  that the “agreement was for
a time term, expiring 12/31/10. The term expires in between the
development and go-to-market processes for [the spring collection], so
both parties opted not to develop the season as part of our current

So where does Wasson stand on all of this? She
confirmed the fall collection was definitely her last. “My focus is on
continuing with my Low Luv brand,” Wasson said of her recently launched jewelry line. “I’m expanding the
line, creating more pieces and collaborating with other people as
She declined to give more details about the upcoming
projects but emphasized that the split with Rvca was “amicable.” “Pat and
I have a wonderful relationship.” So it seems alls well that ends well for both parties involved.

Article Source: WWD

Photo Source: Fashionindie, WWD

-Alia Rajput

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