Hey New York! Donate your Denim and Get Polished!

July 26, 2010 • Beauty, Events

Essie and Teen Vogue's new collaborative nail color, Declare Your Denim

For all you forward thinking fashionistas in New York! To celebrate the impending transition into fall, Essie Cosmetics and Teen Vogue have
collaborated on a limited edition nail polish called Declare Your
The shade, which becomes a darker and edgier blue with multiple
applications, aims to celebrate fall’s favorite staple — the classic
blue jean while also helping out victim’s of the Gulf Coast oil disaster.

Teen Vogue has invited New York's denim lovers to don their favorite
pair of jeans and head to Military Island (Broadway, between 43rd and
44th streets) in Times Square, July 28, from 9 a.m. to 11 a.m.
to take
part in a charity denim drive, in partnership with Fashion Delivers
Charitable Foundation.

Consumers can pay $5 to have a new pair of denim
donated from one of Teen Vogue’s denim sponsors, or donate a new pair
of their own. Those who make donations will receive a bottle of Declare
Your Denim
(but only 500 bottles have been created!) The event will also
feature roving photographers snapping photos of attendees in their
denim, to be displayed live on the Times Square Jumbotron, as well as
free copies of Teen Vogue’s August special denim section. Who could resist showing off their personal style while supporting a great cause so get out there, denim divas!

Article and Photo Source: WWD

-Alia Rajput

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