In an attempt to revamp the overall aesthetic of its traditional American roots, the Tommy Hilfiger brand has just announced their first eyewear collection by Safilo Group, a chic European design house that is looking to extend the global appeal of the brand.“The design briefing was inspired by the preppy heritage of the brand with a modern, luxurious and fun spin. It’s all about the twist, and with Safilo we were to achieve it through unexpected details that are exclusive to the collection,” Tommy Hilfiger told WWD.
Hilfiger claimed to have dabbled in a more modern design technique with the new collection, which boasts acetate frames that feature three layers that sandwich a range of colors, from nuances of browns and beiges to the brand’s iconic red, white and blue. The eyewear styles are comprised of both metal and titanium frames for sunglasses, and 15 styles of prescription frames. Hilfiger's logo appears in numerous variations that range from the ubiquitous flag in enamel or as a metal outline to the name spelled out or etched in metal.
An aviator style from the upcoming Tommy Hilfiger eyewear collection by Safilo Group
So when do we get a chance to see these sleek new shades? The global debut will take place over the next several months. Besides Hilfiger’s 1,000 stores, the eyewear will be showcased in select opticians, department stores and specialty shops. In Europe, the optical frames will be available starting in September, while the sunglasses are planned for October, the same month when both collections will land in the Far East and in all of Hilfiger’s stores worldwide. In the U.S., both sun and prescription frames will be introduced in January with the exception of the Tommy Hilfiger New York flagship, where the sunglasses will be sold starting Sept. 12, the day of the designer’s spring show and of his bash to fete his 25th anniversary. The sunglasses are expected to retail for $90 to $180, while the prescription frames range from $130 to $180.
Article and Photo Source: WWD
Tags: Alia Rajput, anniversary, collection, design, details, enamel, Europe, European, eyewear, frames, luxurious, metal, optical, preppy, prescription, retail, Safilo Group, shades, stores, sunglasses, titanium, Tommy Hilfiger, U.S.