Beauty News. Sephora Launches First Ever Smartphone App Today!

August 4, 2010 • Beauty


Finally, a world of beauty at our fingertips! Today Sephora, (aka Disneyworld for Beauty junkies), is launching
SephoraMobile, a smartphone-enabled web site which gives consumers the
ability to shop, view their buying histories and even find the nearest
Sephora in North America with the aid of GPS technology.

If all that isn't enough, the cool new program also has the ability to suggest new products
based on past purchases and look up past ones
— “Customers will never
have to enter another store and wonder what shade it was that they
bought a few months ago,” said Julie Bornstein, senior vice president of
Sephora Direct. “If you’re a Sephora Beauty
Insider (which I of course am) the information is all on this
site — what product you purchased in what shade, and which Sephora
store it was purchased in, or if it was a Web site purchase.” So sweet! Located at, the site officially launches today so get on it! Or if you're not smart phone savvy quite yet, fear not. You can still shop Sephora's extensive selection of products on their website.

Article and Photo Source: WWD

-Alia Rajput

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