Don’t Look Now—Kardashians Hatching Out Global Brand.

August 6, 2010 • Celebrity Style

Khloe Kardashian, Kim Kardashian and Bruno Schiavi

So……..are we sick of them yet? Clearly, creating slim-fitting silhouettes for Bebe wasn't enough to satiate the Kardashian appetite. Kim, Khloe and Kourtney have just confirmed a global deal with Sydney-based Jupi Corporation for an apparel, home and accessories line.

The first collection is slated to include women's ready-to-wear, handbags, belts, wallets and lingerie, and is due for release in 2011 in the United States, Canada, the U.K., Australia and Germany. Luggage, swimwear, footwear and childrenswear will reportedly follow at a later date. Oy Vey! “We are excited to be working with Bruno Schiavi in developing our first brand together,” the Kardashian sisters said in a statement.

So why did the trifecta head to Australia for latest their business venture? It seems Jupi Corporation is already well-versed in the self-made star circuit. Headed up by Bruno Schiavi, the company already manufacturers lingerie collections under license to Australian singer Delta Goodrem and designer Peter Morrissey, Priscilla Presley’s luxury linen range, an apparel and shapewear line for NBC Universal’s "The Biggest Loser" weight loss reality show and a shapewear range for plastic surgeon Dr. Robert Rey, the star of "Dr. 90210." Sounds like one classy outfit! Good luck Kardashians…..

Article and Photo Source: WWD

-Alia Rajput



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