Alexander Wang Unveils Multimedia Ad Campaign for Wall Street-Inspired Collection

August 10, 2010 • Fashion

  A still shot from the new Alexander Wang video campaign

Alexander Wang—comin' at you in every from every angle! The designer is gearing up for his new multimedia ad campaign that debuts this week, featuring a slew of fashion's freshest faces. For his T fall collection campaign, Wang used his friend Zoë Kravitz, edgy and kohl-eyed Kravitz with model Max Motta. The poster campaign of the two gorge kids will hit the streets of New York Thursday. As with last season, National
Promotions & Advertising will be plastering the images around the city, this time targeting locations in SoHo and the East and West

Alexander Wang's Wall Street-inspired Fall '10 collection

But poster campaigns are old hat for Wang by now. The designer is set to impress his devoted following with his latest techno venture—his first-ever womenswear
campaign video.
In collaboration with photographer Craig McDean, stylist Karl Templer and creative director Fabien Baron, Wang created a short film featuring his ready to wear women's collection.
“This is our way to sum up the season in a different light other than
the show,” said Wang, adding the clip will premiere not only on his Web
site but also a select number of fashion sites, including those for
WWD, French Vogue, Love and
“I wanted to have global
representation. Everyone can showcase it in their own way and have
their own reaction,” said Wang.

Alexander Wang's Wall Street-inspired Fall '10 collection

The short video features model Abbey Lee and works the subtle Wall Street vibe that
inspired Wang’s fall collection. “It’s abstracted,” explained Wang “Abbey’s not walking down
Wall Street past buildings, but there’s wind and newspapers flying all
over the place. It’s very moody and seductive — like looking at a
perfume ad where you feel for the girl a lot more. Rather than saying,
‘Here’s the product,’ this is more about expressing ourselves.” Kudos to Wang for exploring new ground, while maintaining the vision of his collection.

Article Source: WWD

Photo Source: fashionologie

-Alia Rajput

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