Next month, Armani will be so close in your face, you might as well be wearing it. A|X Armani Exchange is among the first fashion companies to create a 3-D ad campaign that encompasses print, outdoor, a music video and an interactive online component on its Web site.
The September issues of Interview, V, and GQ will all feature Armani Exchange print advertisements in 3-D. Tamiris Souza Freitas and Arthur Sales star in the ad campaign, while the reader has the feel of riding a motorcycle in 3-D. Regular 2-D ads will appear in magazines such as Elle, Glamour, InStyle, Nylon, Out and Details.
At the campaign’s core is a two-and-a-half-minute 3-D music video, directed by Manny Miranda. The video is motorcycle inspired and was filmed at a Brooklyn soundstage to create a futuristic, urban-looking environment called “2020/Speed Style."
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