Andra Naylor for Second City Style Magazine
The “Add to Cart” Award: Shopbop.com
Anyone who has read my column before knows that my favorite place of e-commerce is Shopbop. These guys have really mastered e-tailing, probably because the website became a part of the Amazon Inc. group of companies in 2006. But unlike giant Amazon, Shopbop has remained a chic site with a personal, boutique feel. The website has a balanced design of inspiring editorial with easy navigation, and the company offers frequent sales and year-round free shipping. Shopbop’s selection of contemporary designers is unrivaled and I especially love their jewelry and shoe collections. This site makes me want to keep on shopping!
The A Girl Can Dream Award: Net-a-porter.com
According to Vogue UK, Net-A-Porter “revolutionized the way we buy designer clothes”. Since the site’s launch in 2000, consumers have had access to designer fashion with the click of a button and their purchase is only a couple days away via worldwide express delivery. Net-A-Porter also has an editorial feel, so you feel like you’re hand-selecting a look from the page of a fashion magazine. Browse the collections of Emilio Pucci, Chloe, Alexander Wang, Balmain and many more. If the prices are too high, try Net-A-Porter’s sister site, theoutnet.com, which features 200+ designer brands at competitive sale prices.
Read more "Shopping With Andra Awards Part II" here
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