Nails, Nails, Nails

August 11, 2010 • Beauty, Fashion


This season, nail polish trends are just as important as those strutting down the runway.

Amanda Aldinger for Second City Style Magazine

It’s no secret that nail polish has become a modern accessory of note. The vivacious color palates previously enjoyed by teen-friendly cosmetic empires like “Wet ‘n Wild” (metallic blue was my personal favorite) have returned to the beauty scene in scores, sweeping designer cosmetic lines and throwing mainstream polish brands like OPI and Essie into a beautific limelight.

Not only has the market been flooded with an onslaught of new colors and application tools (matte nails, anyone?), but polish companies are producing their products under the same seasonal calendar that rules the runways. While design houses like Chanel and YSL introduce new nail colors based on the hues of that season’s collection, other nail companies independently produce their own themed seasons, like Essie’s “Art of Spring” collection, or OPI’s “Swiss” collection, for F/W 2010. Now, staying on trend from season to season can be as simple as a trip to Ulta – and what’s not to love about that?

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