From its launch in 2002, StriVectin-SD is getting a makeover completely powered by a new marketing strategy and technology. The Seven-year-old line is padded with nicotinic acid, which is used to "stimulate DNA repair, generate energy and strengthen the skin barrier", noted Chrysallis, the management arm of Catterton, in a recent interview with WWD. It also "specializes in beauty companies." Unlike other well-known cosmetic brands, a marketing campaign was set in full force that not only focused on scientific claims to rejuvenate and repair skin, but the claims were "backed up by the results of clinical trials with 143 subjects, including biopsies." Pretty impressive, huh? Along with primary ingredients, the packaging is also being reinvented to showcase the amount of time it would take for a consumer to notice notable results. The new line debuted on QVC on August 14th, and the full-blown department store re-launch is set to take place in September. For more information about the products and its new presence, please visit them online.
– Nicole L. Townsend
Article and Photo Source: WWD.com
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