Here’s to the Age of the Cover Woman

August 18, 2010 • Fashion

(from left) Aniston, Lopez and Roberts are all over 40 and on September covers

It seems no accident that the four most noteworthy fashion bibles are boasting the same type of woman on their September covers. As arguably the most important issue of the magazine year, the September cover is methodically thought out for months in order to convey the perfect message. This year's message seems to be represent a clear transition from cover "girl" to  cover "woman". Elle, Harper's Bazaar, Glamour and Vogue have all chose dazzling women over 40 to grace their September covers, and media and readers alike are applauding their choices. Julia Roberts, 42, radiates warmth on Elle; Jennifer Aniston, 41, flaunts her enviable figure on Harper's Bazaar ; Jennifer Lopez, 41, is ever the glam mom for Glamour; and Halle Berry, 44, is elegantly gorgeous on Vogue.

Some industry insiders, like More magazine editor Lesley Jane Seymour, think this new trend of 40+ cover models is reflective of the country's changing climate as it recovers from the recession. "As the American population continues to grow older, everyone can relate better to a woman with a little wear on her tires." This attitude comes at a time when old-media mags are feeling a return to their roots themselves. And after weathering a turbulent economic storm, many are starting to see a light at the end of the tunnel. Second-quarter ad pages for many American magazines are showing a small increase – 0.8% over the same quarter a year ago – for the first time since 2007, according to the Associated Press.  Specifically, Vogue's ad pages were up 24% from last year, and Glamour's were up 57%.

Pair those numbers with the positive reaction these September covers have been getting so far, and it seems that the newly minted "cover woman" may become a trend that's here to stay.


Article Source: NYDN

Photo Source: NY Mag

-Alia Rajput

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