ideeli to Join NY Fashion Week

August 19, 2010 • Fashion



Yesterday, ideeli announced that it will be an official sponsor of Mercedes-Benz Fashion Week. ideeli will be the first and only flash sale website to sponsor New York Fashion Week for the next two years, starting with the upcoming S/S 2011 season and continues through the F/W 2013 shows in February 2012.


“Our sponsorship of Mercedes-Benz Fashion Week highlights the degree to which ideeli has become an increasingly valued sales and marketing platform within the mainstream fashion industry,” says Paul Hurley, CEO and founder of ideeli. “Over the past year ideeli has proven to be an important marketing partner for fashion brands, driving traffic to their core channels and introducing creative ways to share their brand stories with ideeli members. We couldn’t be more excited to be the first flash sale website to serve as an official sponsor.”


ideeli, the fastest growing online members-only shopping site launched the website in 2007. The company now has over 2.8 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of apparel, accessories, home, beauty and kids. will also be getting in on the fun with Mercedes-Benz themed shopping lists, giveaways and dedicated coverage. You can find out about this and much more at the ideeli website.


-Taneisha Jordan




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