NYFW Comes Into the 21st Century

August 20, 2010 • Social Media



With the new move to the Lincoln Center, also comes some technological updates to this season's New York Fashion Week.


The new system will completely change check-ins at this year's Mercedes-Benz Fashion Week. Previously, event guests and media received hard copy invitations, RSVPed via phone or email, and, the day of show, stood in line waiting for staff to check them in. The new credentialing system allows information of approved press and industry event registrants to be passed on to Fashion GPS in real time. Customized for IMG Fashion, Fashion GPS for Mercedes-Benz Fashion Week, provides designers with information on registrations.

It will also grant the ability to electronically send invitations to personal guest lists synced with the event’s registration and credentialing system and enables them to receive and manage RSVPs in real time, access an interactive guest seating program using click of the button tools, automate the distribution of seating assignments and expedite check-in onsite through computerized hardware. Guests will also be able to pick up their seating arrangements. Also, people will be able to log onto the IMG Fashion website and watch real time news events, get schedules, and see designer photos, videos, links to their websites and backstage shows.

“These new technology systems will transform the experience of virtually everyone connected to this event,” said Lisa O’Neil, Vice President of Strategy at technology services firm Control Group. “Designers, PR agencies, the media and event attendees will notice greatly improved services, an improved online experience and better, faster information delivery all around.”

So, what will Kelly Cutrone do now?!


-Taneisha Jordan


Source: mbfashion.com

Photo: petersaiphotography.com

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