And the Latest H&M Designer Collaboration Is………

September 1, 2010 • Shopping


The votes are in-who did you guess from watching the teaser videos we featured earlier today? Well, if you're on the edge of your seat like we are and just bursting to find out then you're in luck because we've got the puzzle figured out!

The latest designer who will be creating a collection for H&M is (drum roll)……...Alber Elbaz for Lanvin! I know, we can't believe it either! According
to market sources, the European fast-fashion retailer will unveil a project
with Lanvin within the next

WWD reported on H&M's sneaky little viral campaign, confirming what New York Magazine said about the use of voice-overs in the videos. Though his voice was electronically altered, devout followers of Elbaz were able to recognize his signature whimsical musings like,"Design is very important because it actually
brings dream to our life." 

The video ends with the
date Sept. 9 — presumably when H&M will unveil details of the collaboration, which—we admit—has succeeded in keeping us suitably impressed after the likes of Karl Lagerfeld, Rei Kawakubo of
Comme des Garçons, Stella McCartney, Roberto Cavalli and Sonia Rykiel
have all tried their hand a the fast fashion circuit. We can't wait to find out more details! 

*(we couldn't include a caption because that would have given it away but those are all Lanvin looks in the picture above!)

Article Source: WWD

Photo Source:

-Alia Rajput

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