New York Fashion Week Spring’11 News. MAC and Milk Gain Momentum.

September 2, 2010 • Fashion Shows


Yay, good news! Our favorite offsite venue for fashion week—the MAC and Milk Studios stages—are getting bigger and better this season. In addition to revamping their funky logo, there are several new developments, including a partnership with AOL, new
automotive partner Audi of America and a bunch of additional names on
the lineup.

This season, MAC & Milk will host more than 40 shows and
The roster includes Altuzarra, Vena Cava, TH Redux, Erin
Fetherston, Jeremy Scott, Pamela Love, Peter Som, Preen, Proenza
Schouler, Costello Tagliapietra, Frank Tell, Alexander Wang, Billy
Reid, Gary Graham, Graeme Armour, Juan Carlos Obando, LNA, Matthew
Ames, Patrik Ervell, Julian Louie, Kim Ovitz, Jen Kao, Jeremy Laing,
Peter Jensen, Rad by Rad Hourani, Richard Chai Menswear, Staerk, Suno
and Temperley
London (who I saw last fall and it was Ah-Mazing!) New comers to the studios include the Olsen Twins' The Row, Mandy Coon, L’Eclisse, The Blonds and Isabella Tonchi, and
accessories designers Chris Habana, George Esquivel, Lulu Frost and Made
Her Think
. Love, love love!

If the jam packed show schedule wasn't enough, (including exclusive backstage beauty interviews that Second City Style will be doing!), for the first time, MAC & Milk is working with the Meatpacking
District Initiative
to create events and after parties around the
neighborhood to support local talent. They also plan to coordinate the show schedules to maximize the
opportunities for all businesses in the area.
Mazdack Rassi,
and creative director of Milk Studios, explained that MAC & Milk
always had a more comprehensive vision. “It wasn’t just about what went
on in the building, but also all the young designers that are downtown
and in their showrooms,” Rassi said. Keeping with this theme, the initiative will also offer a “Starting Your Own Business” panel
discussion from the city’s design schools, which will also
be live-streamed on AOL. We can't wait to get in on all the MAC and Milk action!

Article and Photo Source: WWD

-Alia Rajput

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