Ideeli.com, the online apparel merchant that specializes in selling off-season luxury styles at drastically reduced prices, will launch a weeklong event to have "flash sales" during the Spring 2011 Mercedes Benz Fashion Week starting Thursday.
The site is a key sponsor for IMG, which coincidentally happens to be the producer for Mercedes Benz Fashion Week.
Buyers will be able to buy seasons past styles from Nicole Miller, Betsey Johnson and Badgley Mischka. The only other competition could be seen from Anna Wintour's Fashion's Night Out, which will specialize in one night of current fashions on sale.
"Fashion Week is about showing your collection, garnering press and ultimately selling," said Caitlin DiStefano, a spokeswoman for fashion label Prabal Gurung, whose runway show and corresponding ideeli.com sale will go live on Saturday.
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