Retail Detail. Gap Partners with Valentino to Kick Off Arrival in Italy

September 9, 2010 • Shopping


Gap is saying "Bongiorno!" to Italy for the first time ever. And to celebrate, the retailer will be partnering with one of the country’s most well known and coveted couture houses — Valentino.

Gap will announce today that Valentino has created a
capsule collection of women’s wear
for the brand that will debut in late
November to coincide with the launch of Gap’s flagship on Milan’s Corso
Vittorio Emanuele.

The collection has been designed by Valentino’s
creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, using
“iconic Gap pieces” as its basis, WWD reported. Chiuri and Piccioli noted the project
brings together the iconic world of Valentino and Gap’s fashion
In this way, Valentino and Gap synthesize the current trend
of combining luxury with basics.”

In addition to the Milan store, the collection will also be
sold at Gap’s London flagship on Oxford Street, at Dover Street Market
in London and at Colette in Paris.
The collection will also be sold at
Gap’s flagship in Rome when that opens next year. Sadly, there are no plans as of yet to
launch the collection in the U.S.

Though retail prices have yet to be released, the line is expected to be priced consistently with
Gap’s existing collections
.The collaboration marks a
second high-profile designer partnership for Gap, following the
company’s children’s collection with Stella McCartney, a two-season
deal. Don't look now, but it seems Gap may closing in on H&M when it comes to high profile design collaborations! 

Article Source: WWD

Photo Source:

-Alia Rajput

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