In other non-Fashion Week news, Paris-based Maison Martin Margiela announced yesterday it has signed an eyewear license with the famed London optical firm Cutler and Gross for a collection that will be unveiled later this month at the Silmo trade fair.
The licensed collection, set to be handmade in Italy, will comprise of two groups: one will be called Anatomic and focus on large, enveloping shapes, while the other is named Wrong Size, with purposely ill-fitting lenses. Though all the details weren't released, the agreement was described as multi-year and covering sunglasses only.
Maison Martin Margiela broke into eyewear two years ago by introducing its popular Incognito style, which resembles a black censor bar. Prices have not been finalized for the latest collection, but they are expected to be in line with styles currently in stores, which range from about 350-450 euros, or $445 to $575 at current exchange rates. The line is slated to hit counters in November at Margiela boutiques and select Cutler and Gross stores, as well as make a peek a boo debut at the Maison Martin Margiela runway show in Paris on October 1.
Article and Photo Source: WWD
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Tags: accessories, Alia Rajput, Anatomic, boutiques, collection, exchange, eyewear, fair, license. Cutler and Gross, London, Maison Martin Margiela, multi-year, optical, Paris, rates, runway, Silmo, sunglasses, trade, Wrong Size