C.O. Bigelow & Second City Style Unite for Fashion’s Night Out!

September 13, 2010 • Beauty, Events, Fashion, Shopping, Social Media


Nicole in action at the C.O. Bigelow store in the Water Tower Place

The festivities were in full swing as I entered C.O. Bigelow at the Water Tower Place for their first Fashion Night Out with Second City Style! It was also Chicago's first time participating last Friday in the fashion and retail appreciation day that spans across the globe.

Anna Wintour describes it as a big party that everyone's invited to and all stores are encouraged to open their events to the public. Get all the perks that a seasoned insider would get like swag bag, ample discounts, and one-on-one face time with experts.


Crowd Control!

Nicole Townsend, our very own Beauty Editor, was also there on-site to answer any pressing questions you had about skincare, share stories about her favorite products from Bigelow, and offer fantastic make-overs that made you look so natural and pretty in just five minutes!

While Nicole was working her magic on the party-goers, the rest of us SCS girls were tweeting up a storm about all that was happening on location. From the free eyebrow waxing to the T-shirt screen printing where you can decorate your own shirt with whatever your heart desired for the lovely price of $0 dollars!


Design your own T.

When you were finish with designing your perfect T, you could go over to the C.O. Bigelow backdrop and smile away at the cameras as they immortalize you in your finest for all to see since the photo will be uploaded to their Facebook page. While your there, see if you can spot your SCS girls in the mix!

If you were a little camera shy but still wanted to remember how fabulous you looked that night, then you could of struck a pose for fashion illustrator Julija Lubigane, who drew amazing high fashion sketches for all the party-goers. She did a lovely job on Kat, our Fashion Editor, who excitedly pointed at a lovely drawing of herself where Julija highlighted her sequin skirt perfectly!


Strike a pose!

It's a shame if you stayed in for Fashion's Night Out this year, but I hope we've enticed you enough with our tweets and coverage that you will join us on the next FNO! We had so much fun collaborating with C.O. Bigelow and sharing this experience with all our readers in real-time that it was all worth wearing those 4'' heels and gingerly walking home in flats. We will tell you that every single time when it comes to fashion, beauty, and shopping!

-Yen Le

-Photos: Second City Style

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