Fashion’s Night Out 2010: A Recap.

September 14, 2010 • New York Fashion Week Spring '11


The windows at Diane Von Furstenberg

So its been a year since my last conquest of New York City during the first Fashion's Night Out. This year's second installment brought more participating stores, more stars signing on, and‚if possible—lots more people! And Second City Style was there again, this time armed with a master plan to divide and conquer so we could cover as much ground as possible throughout the teeming city.

With our fearless editors mingling in Midtown, fellow writer Taneisha and I hit the Meatpacking District ready for some fabulous fashion sightings. The streets were literally full of people running from one boutique to another, as the pulsing bass of a dozen DJs turned the scene into one big stylish rave. 

Fueled only by the bubbly that seem to flow from every corner, Taneisha and I hit the cobblestones streets of one of New York's hippest areas for a night of photo ops, interviews and best of all—shopping! Here's a photo collage of the evening's highlights. You were all there with us along the way!


The best part of the night came early: DVF herself looking glam in a FNO t-shirt! 


Guests shop the amazing footwear deals at uber-chic boutique Jeffrey


The Maybelline touch-up tent smack in the middle of the street!


An official Payless Fashion's Night Out double decker bus sighting!


Violinist Caitlin Moe stands up with DJ Mia Moretti, before jumping on tables to perform her own unbelievable set


SCS writer Taneisha displayin this year's official FNO shirt (I later bought the same one!)


Hotties serving up vegan hotdogs outside Stella McCartney-yes please!


Robert Verdi, Alex McCord and designer Robin Brouillette at the outdoor party of 25 Park


Tasty fashion-themed tidbits served out of a mobile cafe


Digital fashion presentations on the walls of Theory


Me and (ah-mazing!) designer L'Wren Scott who was Dj-ing at Jeffrey. How can you even try and look cute next to her?!


DJ Cassidy amps up the crowd at Tory Burch


Taneisha with Robert Verdi after her interview


Making customized stencils with Current/Elliott at Jeffrey


Taneisha and I in a mobile boutique signing off at the end of the night—we survived another one!!

-Alia Rajput

Photo Source: Second City Style

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One Response to Fashion’s Night Out 2010: A Recap.

  1. Caroline says:

    What a fun night!

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