New York Events. QVC Preview Party for Lori Goldstein’s Logo Instant Chic Collection

September 20, 2010 • Events, New York Fashion Week Spring '11

The Q Store in Rockefeller Center

Sometimes, amid the craziness of a Fashion Week schedule, you stumble upon an event that's nothing but relaxed and laid-back fun. This was exactly the case for the 'Ready_Set_Style' event hosted by QVC in honor of stylist, Lori Goldstein. Held in the Q shop, QVC's glowing boutique in the bustle of Rockefeller Center, the event was basically an opportunity for busy writers to cool their heels, have a bit of bubbly and check out the fabulous Goldstein's new apparel and accessories line for QVC, called Logo Instant Chic.


Guests at the QVC party with Lori Goldstein

The jewelry and handbag station for Logo Instant Chic by Lori Goldstein

After checking in and greeting Karen Robinovitz—one of the evening's hosts and founder of cosmetics line Purple Lab NYC—I immediately felt a bit shabby among the other guests, each of whom looked effortlessly pulled together and chic. After a long day of covering shows, I had changed into flats, pulled back my hair and felt altogether drab. But that soon changed as soon as Laurie Goldstein herself caught sight of me and asked me if I was ready to be styled. How could I refuse?!!

She greeted me with an enthusiastic smile and quickly ushered me over to a clothes rack and station of accessories. She inquired about the look I wanted to create, as her fingers moved deftly along the pieces on the rack. I told her since I was covering Fashion Week, I often felt that my wardrobe needed to be simple, versatile and easily changeable—three things that could result in a look as boring and blah as I felt. I said it would be nice to have something pretty and luxe that I could wear all day and maybe all night too. Like a true expert of her trade, Goldstein immediately plucked a velvet blazer in a lush shade of plum and a glittering statement necklace from her wares and affixed them to me. Instantly I felt more polished, though wasn't sure the pieces would be able to completely transform my look. But after being led to a full-length mirror by Goldstein and hearing the exclamations of the other styled guests around me (which was why they all looked so great when I walked in), I was completely convinced it doesn't take much to turn an ensemble around.

Me and my new purple blazer and sparking necklace with styling pro, Lori Goldstein

Its funny how you can get such a second wind after giving yourself a little tweak. Goldstein knew exactly how to completely refresh my look with nothing more than a couple strategically placed pieces. Needless to say, it was clear to see why she's such a coveted stylist to the stars. I enjoyed perusing the rest of her Logo Instant Chic collection, both on the shelves and through the stylings of the other guests, and found it included perfect staples for fall like easy separates, ruffled handbags and sleek booties. 

Me and Karen Robinovitz (in a Logo Instant Chic vest!) of Purple Lab NYC

Having debuted on QVC last week, the Logo Instant Chic collection will not be around for long with the following that it's already built up, me included! After one successful run on QVC last week, Goldstein's Logo Instant Chic line will be featured again on the network soon. But you can check out Logo Instant Chic styles now at! And while you're at it, snag some beauty booty to complete your funky fall look at Thanks again for such a great time!

Photo Source: Second City Style

-Alia Rajput

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , , , , , , ,

Leave a Reply