During this past New York Fashion Week while hanging out at the Robert Verdi Style Lounge I had the opportunity to try and fall in love with a new denim brand…Vintage Revolution (VR) Jeans. Recently launched, VR has positioned itself in the much needed retail price range of $118-$148. Take THAT premium market! VR jeans for men and women have already landed in over 400 major department and specialty stores for Fall 2010, including Bloomingdale’s, Fred Segal, E Street Denim, National Jean Company and more. Not a bad resume right out of the gate!
VR was founded by Jose JuanMarcos, a third generation owner of one of the largest and most technologically advanced premium denim factories in North America. In January 2010, JuanMarcos hired Michael Press as brand president to bring the line to market. Press has a long denim history and was most recently the president of Earnest Sewn and prior to that held VP positions with Paige Premium Denim and Koos Manufacturing, creators of AG Jeans and Big Star.
“We’ve been told that VR is breath of fresh air in the premium denim market, a true denim brand with classic fits and a broad range of indigo washes, not just dark and skinny. We have repeatedly heard from buyers that our line has the best palette of washes they’ve seen in a long time. Our jeans are crafted by a 40 year-old denim powerhouse in North America, so we are returning to denim’s ‘true blue’ roots while also incorporating new techniques and sustainable factory practices,” claims Press.
As a factory owned brand, VR offers a unique benefit to both retailers and consumers by bringing a superior premium denim product to the market at a price that the majority of other denim brands can’t match. Thomas George, buyer for E Street Denim in Chicago (and one of our favorite stores for all things denim) says, “VR starts the move toward denim heritage – simple, straight forward, and easy to buy for both the store and the consumer.” With Press’s invaluable industry relationships and his team of seasoned staff, the line is poised to undoubtedly become the next “it” denim brand, paving the way for a zeitgeist in denim and cementing the new sweet spot – the nexus of quality, styling and price-point in the premium market.
I have been wearing my new Vintage Revolution skinny jeans non-stop since Fashion Week. They are uber comfortable. Start your own revolution! Shop Vintage Revolution here!
– Lauren Dimet WatersSee the Top Ten Summer 2016 Trends for Women Over 40