The fall 2010 ad campaign for Beyonce's Dereon line grabbed a lot of headlines with its overtly sexual, futuristic vibe. Now, Beyonce and her stylist mom are giving all of us the chance to obtain that femme fatale from the future fix. They're teaming up with with airbrush makeup firm Temptu to create a limited edition collection of temporary tattoos under the Deréon label.
“We decided to invite Temptu to help us create custom body art for [Beyonce] to model with our fashions," said Tina Knowles, Deréon’s founder, creative director and designer. "The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days. The basic kits will retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is apparently already building up at dereon.temptu.com.
Writer's Note: I would be skeptical of this trend if I hadn't seen it in person during New York Fashion Week. At the show for up and coming designer Ashton Michael. Temptu artists spray-painted tattoos on models faces and bodies for an edgy, goth-like look. The result was actually really cool—realistic-looking tattoos that provided all the drama without any of the commitment. This could be the next big thing in accessories!
Article Source: WWD
Photo Source: WWD, Second City Style
-Alia RajutSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: ad, Alia Rajput, Ashton Michael, baubles, beauty, Beyonce, campaign, chains, collection, commitment, Dereon, designs, drama, fleur, icon, jewel, label, limited edition, Sephora, spider, tattooes. future, temporary, Temptu, Tina Knowles, trend