For Breast Cancer Awareness month this October, Pantene wants to inspire women to make the kindest gesture of all by donating their healthy hair for women who need it most through their Pantene Beautiful Lengths campaign. Considering 58% of women think hair loss is the worst side effect of chemotherapy, this inspiring campaign helps provide free, real-hair wigs for women undergoing cancer treatment. Since 2006, more than 220,000 ponytails (around 1,760,000 inches of hair) have been generously cut for the cause and 6,304 wigs have been distributed.
So in honor of this amazing cause Pantene has launched a new look to their Pantene Pro-V Restore Beautiful Lengths collection. This collection strengthens against breakage to make it possible to achieve healthy, long hair that can be shared with a woman who needs it most. Besides encouraging people to grow, cut and donate their healthy hair to create free wigs for women undergoing cancer treatments, Pantene will also donate $500,000 directly to the Pantene Beautiful Lengths campaign. What's mre beautiful than that?
The Pantene Pro-V Restore Beautiful Lengths collection contains advanced formulas with targeted damage protection to treat the common signs of damage prone hair: roughness, dullness, and frizz. The advanced technologies protect hair against breakage to help you grow hair longer.
• The Pantene Pro-V Restore Beautiful Lengths Breakage Defense line is designed to strengthen hair against damage and provide up to 90 percent less breakage in one month. The regimen contains advanced pro-vitamin formulas that penetrate to the core and help prevent split ends and transform easily breakable hair into resilient, healthy tresses.
• The Pantene Pro-V Restore Beautiful Lengths Shine Enhance line is designed to repair up to two years of damage to hair’s smoothness and shine in just one month. Each product contains an advanced pro-vitamin formula that penetrates to the core and the system protects hair against damage, dryness and static. The line targets problem zones and renews hair’s natural beauty and shine that is lost due to styling damage.
• The Pantene Pro-V Restore Beautiful Lengths Frizz Control line is designed to help restore hair’s moisture for smooth, frizz controlled hair. The regimen contains advanced pro-vitamin formulas that penetrate to the core and help to repair damage, and create smoothness. The shampoo and conditioner system helps lock in natural moisture and seal out frizz-causing external moisture and humidity.
Learn more about Pantene Pro-V Restore Beautiful Lengths (including donation instructions) here.
Visit Beautiful Lengths Facebook tab at facebook.com/pantene.
- Lauren Dimet Waters