Beauty Buzz. Make Harsh Hair Coloring a Thing of the Past with INOA

October 4, 2010 • Beauty


We all know how damaging chemical treatments and hair dyes can be to our hair, yet that won't stop us from getting our bi-weekly and monthly treatments. One of those damaging chemical's is Ammonia. It is used in most hair dyes to help open the hair fiber so that the dye can penetrate the hair fiber, and adhere. It's a delicate chemical but it is harsh in smell, and can most times burn your scalp. 

So with no surprise, one of the leading professional makers of professional hair care products, L'oreal Professional, has found a solution. INOA is a new hair care system, that stands for Innovation NO AMMONIA, and is the first permanent professional hair color to use the ODS Technology (Oil Delivery System).This system maximized the effectiveness of the permanent hair color by increasing the penetrations into the hair fiber, with up to 100% coverage. INOA gives extraordinary color results, with no odor, scalp comfort and protecting agents like essential amino acids and lipid balance of natural hair.

The days of the uncomfortable salon treatments, can be a thing of the past, with this new breakthrough. What more can we ask for, ease, comfort, and a product that works!

-Kelley Woods

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