Retail Detail. Has Finally Come to the U.S.!

October 6, 2010 • Shopping


ASOS Combined homepage

It's a great day for us Yanks! Why? Because Britain's online fashion store, ASOS, has made its first ever U.S. debut and its catered specifically to us! Currently boasting a U.S. database of 200,000 fashion-savvy customers who shop the existing global site, the U.S. site will offer a customized “American” experience with pricing in dollars, American product language (sweaters not jumpers-cute!), service messages and other features specific to the U.S.    

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“The US presents an enormous opportunity for us.  We bring fashion to your home, whether that’s in New York, Chicago or Topeka, Kansas.  That’s something the average 22 year-old is looking for in an online shop and what separates us from bricks and mortar shops,” says Nick Robertson, founder and CEO of ASOS who established the company 10 years ago with 3 employees. ASOS currently employs over 1000 employees and posted sales of $370 million for the year ending in March 2010 with international sales and growth leading the way. “ASOS is more than just a shop.  Our aim is to be an online destination for all things fashion.”

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Other sweet little perks of the new site include regular newsletters of sales and deals, site banners and an ongoing social media campaign. ASOS will continue to offer free shipping and free returns on all orders, and the option of a 2-3 day express delivery. They also provide an award-winning UK customer service proposition which guarantees a 60-minute response time to any inquiries. We'll take it! Take advantage of this brand new webstore, brimming with amazing fall fashions, as!

Article and Photo Source:

-Alia Rajput

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